PENGARUH LITERASI KEUANGAN DAN ADOPSI FINTECH TERHADAP KEBERLANJUTAN UMKM DENGAN INKLUSI KEUANGAN SEBAGAI VARIABEL MEDIASI
DOI:
https://doi.org/10.37301/jkaa.v22i1.321Keywords:
Financial Literacy, Fintech Adoption, Financial Inclusion, MSME SustainabilityAbstract
This study aims to empirically examine the influence of Financial Literacy and Fintech Adoption on MSME Sustainability, with Financial Inclusion as a mediating variable in the tourism area of Padang City. Employing a quantitative approach, primary data were gathered via questionnaires from 130 MSME operators across Puruih Beach (63), Air Manis Beach (42), and Siti Nurbaya Bridge (25). Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM) via SmartPLS. The results reveal that Financial Literacy and Fintech Adoption exert direct, positive, and significant effects on MSME Sustainability. However, neither variable significantly affects Financial Inclusion. Furthermore, Financial Inclusion fails to mediate the influence of Financial Literacy and Fintech Adoption on MSME Sustainability (hypotheses rejected). In conclusion, MSME sustainability in Padang's tourism area is predominantly driven by the managers' intellectual capabilities and practical technology utilization, rather than mere access to or ownership of formal financial accounts.
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